The Hidnander Manifesto

Pub. 190719

No logos. No stars or stripes.
All quality.

The wearer is hero.

Fashion is a lie to make you buy. Hidnander is for customers who want something pure; who seek authenticity. Hidnander is fashion with soul, fashion without fiction, and worn by individuals who see image as precious.

Hidnander is for the curious and the outliers, the disaffected and the individuals, for people who ask questions and lust for meaning.

The truth is in there.

"Anti Icon" defines Hidnander's creative approach.

To conceal what other brands show. Layers are obscured
or disguised, a secret between maker and wearer.

Design employs mix-and-mismatch. Icons are stripped down and remade. Hidnander products revise style archetypes, restore quality and revive faith in this whole lousy business.

Every Hidnander model is a twisted classic.